Although the name Everlast is synonymous with boxing, the company actually started out as a swimwear manufacturer in the Bronx in 1910. The son of a tailor and an avid swimmer, 17-year-old Jacob Golomb grew dissatisfied with the flimsy swimsuits of the time, which barely lasted a season. In response, he began making suits that he guaranteed would last for a full year. He proudly gave them the name "Everlast," and although the swimsuits did not last throughout history, the name did. In subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more that 15 rounds of intensive boxing training. In 1919, Dempsey won the world heavyweight championship wearing boxing gloves made for him by Golomb, and shortly afterward, Everlast became the boxing equipment headquarters throughout the world. Dedicated to leveraging the unique qualities represented by the Everlast brand--strength, dedication, individuality, and authenticity--the Everlast brand is now present in more than 101 countries and has 88 licenses worldwide.
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