by Dan Poutsma » 2006/05/05 Fri 5:59 pm
The WCW name/logo was in use as early as 1989. If you have the Ric Flair DVD set, watch disc 2 covering his feuds with Ricky Steamboat and Terry Funk.
At Clash 6 in the match with Steamboat, the WCW logo is used in the graphic introducing the participants, but there's a big TBS/NWA banner hanging in the arena and Jim Ross and Terry Funk consistently call the title the NWA World championship, playing up the history and prestige of it. Also. in the extras covering the controversial finish to that match, the graphic introducing Jim Herd bills him as WCW Exec. Vice Pres. while Ric Flair's attorney, Dennis Guthrie, when threatening to sue if a rematch is not made, makes reference to both World Championship Wrestling (mentioning Herd as Exec. Vice Pres. and Ted Turner as owner) and the National Wrestling Alliance (also mentioning Steamboat as the NWA World champion). There are also interviews with Flair and Steamboat where they are introduced with a graphic featuring the AWA looking NWA logo, and in the rematch at WrestleWar, Jim Ross says quite a few times that the fans are watching the NWA.
In the Funk section, during the press conference where Flair announces that he's not going to retire after being attacked by him at WrestleWar, the podium has the WCW logo on it and Jim Herd says "we here at World Championship Wrestling". Flair also mentions World Championship Wrestling and then a few seconds later says National Wrestling Alliance. In the I Quit match at Clash IX between them, there's also a banner that says World Championship Wrestling hanging in the arena.
By the time 1990 began, the WCW logo had started to become plastered on banners all over the inside of the arenas and on their TV shows and it seemed as if a concerted effort was made to start phasing out the NWA. At Clash X, before Terry Funk brings out the Horsemen to interview them, he says World Championship Wrestling when over the course of the prevous year he had called it the NWA. That year they also introduced the entrance ramp used for Clashes and PPVs with the giant WCW logo at the top and also started emblazing the logo on their ringskirts.
Part of the reason for the double-use was that the legal/corporate name of the company was World Championship Wrestling, Inc. after the TBS purchase of Jim Crockett Promotions (explaining why Turner was called the owner of World Championship Wrestling by Flair's attorney). But aside from that segment where World Championship Wrestling and the National Wrestling Alliance were distinguished as somewhat different bodies by him (along the lines of WCW sanctioned by the NWA), for the most part it seems like the names were used in an almost interchangeable manner by the promotion up until they ceased any mention of the NWA whatsoever and started referring to everything exclusively as WCW.