Hello,
I am not sure if this is the offical way but in my opinion it can be done one of two ways
1. like the WWF/WWE you buy out your compition or brand so that is how the WWF can revive the WCW title on RAW and the Cruiserweight & US titles on Smackdown!
2. They have permission from the orginal owner of that belt/brand for example for the WWF to revivie the ECW World title all they would need is permission of the last owners of the ECW name and titles (unless they own them now)
I may be wrong I may not be.. for now take it as my opinion
Matthew
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